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Well-known writer from Anqiu visits and gathers inspiration at Lu Sheng Group

Date:

2019-07-29

　　On July 28, renowned Anqiu-based writers and cultural figures visited Lusheng Group for a field trip. This included Mr. Li Cunxiu, former director of the Sichuan Tourism Bureau and known as the modern-day Xu Xiake; Mr. Pang Chunjie, member of the China Writers Association and director of the news department of the Dazhong Daily; Mr. Li Lianke, former director of the Anqiu Culture and Tourism Bureau and renowned writer; Mr. Niu Zhongshun, member of the Shandong Writers Association and former deputy secretary of the Party Committee of Weifang University; Ms. Zhu Jianxia, member of the China Writers Association and editor of Fengzheng Du; Ms. Wang Yufang, director of Anqiu News at Weifang Evening News; and Anqiu writers Li Fengling and Yu Zhaoyang. They visited the well-known Shandong enterprise, Lusheng Group, for a field trip to celebrate the 70th anniversary of the founding of the People's Republic of China.

　　The group visited the Huatao Food modern production workshop, the Lusheng Food open-air drying yard, and the standardized agricultural planting garden. They learned about the production process of starch noodles and vermicelli, and exchanged ideas on traditional production techniques and the promotion of corporate culture.

　　Several renowned experts highly praised Lusheng Group's development history and market prospects. They also offered constructive suggestions on cultural promotion. With the enthusiastic participation of these experts, Lusheng Group's cultural development will surely flourish.

　　Lusheng Group is an import and export company primarily producing and selling starch and starch products. It includes Shandong Lusheng Food Co., Ltd., Anqiu Huatao Food Co., Ltd., and Lusheng Modern Agricultural Standardized Planting Garden. Based on its ancestral skills, the company introduces advanced foreign technology and equipment, combines traditional craftsmanship, carefully processes various starch noodle and starch products, and continuously explores and develops innovations. From its initial family workshop, Lusheng Group established its company in 1979, industrializing its main products, starch noodles and vermicelli, and promoting the process of rural food safety. Lusheng Group's starch noodle and vermicelli making techniques have been successfully applied for intangible cultural heritage status. In 2017, the company's main product, sweet potato starch noodles, was recognized as a national green food. It has also obtained ISO22000 management system certification and has independent import and export rights. "Lusheng" starch noodles are sold throughout China and exported to Japan, South Korea, the United States, Western Europe, and Southeast Asia, and are popular with consumers both at home and abroad.

　　The group's head, Li Yunsheng, is a passionate entrepreneur with a strong patriotic spirit and a deep interest and responsibility towards traditional culture. To further explore Anqiu's local traditional food culture, showcase the development and achievements of private enterprises over the past 40-plus years of reform and opening up, enhance the company's cohesion and creativity, promote Anqiu's cultural development, and promote harmonious and rapid development of the enterprise, Lusheng Group, in April this year, jointly held the "Lusheng Cup" "My Story with Starch Noodles" essay contest to celebrate the 70th anniversary of the founding of the People's Republic of China, in collaboration with the Anqiu Municipal Federation of Literary and Art Circles, Weifang Evening News Anqiu News, and the Anqiu City Poetry and Couplet Association. The essay contest will conclude on August 8.

　　After the contest, the excellent essays will be compiled and published in "Lusheng Group Poetry and Prose Collection." The company will also invite many cultural celebrities to write articles for the collection, adding luster to the book.

The Lushan Cup "My Story with Potato Starch Noodles" Essay Contest Award Ceremony was successfully held!

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